Positioning: The Battle for Your Mind

Rating: Author: Al Ries and Jack Trout Length: 4 hours and 8 min. Publisher: McGraw Hill Digital Read the Reviews More From This Author UK Visitors Click Here

For a limited time - download your copy of this title, plus 1 more audio book for FREE! or, download 1 audio book per month for ONLY $7.49! The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when, and why, less is more Analyze recent trends that effect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today.

Audible.com
Audible is rated #1 as the web's top audio book download source. If you are in the market to download audio books, such as Positioning: The Battle for Your Mind, then Audible is likely to have the title you are looking for! Choose from 80,000 hours of the hottest audio books around. Downloads can be played with just about anything. This includes most MP3 players (including iPod), as well as the ability to burn to CDs, or even stream it directly to your computer!

If you want to download Positioning: The Battle for Your Mind from Audible, then choose from multiple download plans - all ranging from $14.95 per month, to $22.95. If you act now, you can download 2 FREE audio books of your choice, with no commitments, no contracts, no worries! If you decide not to continue with Audible, you can keep the free audio books as a gift. What have you got to lose? Sign up is a breeze and takes just a few minutes. Get started here

SimplyAudioBooks.com
Choose from thousands of the best titles today, including Positioning: The Battle for Your Mind. Downloading these titles couldn't be easier! Simply choose the titles you want and download them to MP3 players, to your computer, or burn them to a CD. Plans range from $14.95 to $31.95 a month, with the ability to download one or three audio books at a time (respectively). Don't want to pay monthly? Pay 12 months up front for huge savings. Get started with a free 2 week trial today.